![](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_13_Logo-scaled-1920x1280.jpg)
Lotherton is a large Edwardian country estate on the outskirts of Leeds and a popular visitor attraction for families, history enthusiasts and walkers.
![Lotherton_Branding_23-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_23-1920x1280.jpg)
![Lotherton_Branding_21-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_21-1920x1280.jpg)
Branding a country estate
![Lotherton_Branding_41-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_41-1920x1280.jpg)
Our brief was to produce a brand for the estate that the diverse audience could relate to, while capturing the broad offer of a historic house, deer park, gardens and wildlife park. As part of a wider strategy for the Leeds Museums and Galleries family, the Lotherton brand needed to fit with a typographic approach.
![Lotherton_05_Signage-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_05_Signage-scaled-1080x1620.jpg)
![Lotherton_Branding_31-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_31-1080x1620.jpg)
![Lotherton_Branding_39-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_39-1920x1280.jpg)
![Lotherton_Branding_32-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_32-1920x1280.jpg)
![Lotherton_Branding_33-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_33-1920x1280.jpg)
![Lotherton_06_Signage-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_06_Signage-scaled-1080x720.jpg)
![Lotherton_Branding_34-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_34-1080x720.jpg)
We developed a cohesive and recognisable brand, utilising a modern, sans-serif typeface with angles and weight changes that hint towards a more classic, calligraphic style. This balance of the old and new can be seen throughout the application, where a heritage feel is combined with contemporary twists.
![Lotherton_04_Signage-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_04_Signage-scaled-1080x1620.jpg)
![Lotherton_Branding_27-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_27-1080x1620.jpg)
![Lotherton_Branding_29-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_29-1920x1280.jpg)
![Lotherton_12_Brand-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_12_Brand-scaled-1080x720.jpg)
![Lotherton_Branding_25-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_25-1080x720.jpg)
![Lotherton_Branding_26-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_26-1080x720.jpg)
![Lotherton_Branding_20-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_Branding_20-1080x720.jpg)
![Lotherton_11_Wayfinding-scaled.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/02/Lotherton_11_Wayfinding-scaled-1920x1280.jpg)