Lotherton is a large Edwardian country estate on the outskirts of Leeds and a popular visitor attraction for families, history enthusiasts and walkers.
Branding a country estate
Our brief was to produce a brand for the estate that the diverse audience could relate to, while capturing the broad offer of a historic house, deer park, gardens and wildlife park. As part of a wider strategy for the Leeds Museums and Galleries family, the Lotherton brand needed to fit with a typographic approach.
We developed a cohesive and recognisable brand, utilising a modern, sans-serif typeface with angles and weight changes that hint towards a more classic, calligraphic style. This balance of the old and new can be seen throughout the application, where a heritage feel is combined with contemporary twists.