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Fast X Slow Fashion was a temporary exhibition at Leeds City Museum which explored clothes shopping trends over the past 300 years and how current habits will likely impact our future.

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Our brief was to develop an exhibition design, identity and marketing campaign to draw in primarily adult visitors and leave them inspired to question their own fashion choices.

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Revealing the issues of sustainability in fashion

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We chose a photographic approach for the marketing — using embroidered labels stitched into reclaimed garments as an apt way to contain the information. We continued the fashion label theme into the exhibition space by producing over-sized, printed fabrics as interpretation wall hangings.

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