Engage are an agency with a passion for all things digital. They’re a large, close-knit team working alongside household names such as Yorkshire Tea and Café Rouge.
Adding a personal touch to this big, bright digital agency
We have a long-lasting relationship with the Engage team, partnering with them to continually develop their brand.
Engage approached us to help define and articulate their look. We drew on their individuality to create a set of hand-drawn icons — each one representing a member of staff and in keeping with their friendly logotype. As they grew, they needed a brand that was flexible enough to embrace their creativity, whilst controlled enough to give a coherent look. We created a style guide for them to follow, which included graphics, colours and typography.
To help new employees understand what it means to work at Engage, we helped to produce a brand book. It introduces the way Engage think and communicate, and helps to encourage employees to appreciate the personality and approachability that Engage are known for. They have an obsession for delivering quality which is summed up nicely by their ‘Attention to digital’ strapline.