Cantina Laredo is a fashionable Mexican restaurant based in the heart of London’s Covent Garden. It offers an authentic Mexican menu, headlined by their signature guacamole — so fresh it is made at the table.
Making a mark for a modern Mexican
As part of a relaunch of the restaurant, including a full refurbishment inside and out, we were approached to reimagine the brand identity. The challenge was to project a contemporary tone, while being faithful to the Latin American roots.
Our solution comprised two main elements — an abstract symbol and a modernist logotype, both influenced by Mayan letterforms. The symbol took inspiration from the molcajete (pestle and mortar) and avocado — the vital components of the trademark guacamole that makes the Cantina Laredo experience so unique.
