One Commercial Street is a high-rise development nestled in London’s diverse eastern city fringe. It’s close to the traditional finance and legal districts, but also on the edge of the avant-garde, creative area of Shoreditch.
Building an eclectic business environment
We were tasked to produce a concept, campaign and brochure to connect with a wide range of audiences and position One Commercial Street as an exciting hub for businesses of all shapes and sizes.
Our creative played on the number in the building’s name — using individually styled number 1s to represent the variety of businesses, sectors and uses for the building. This was supported with our tagline ‘one for all’. As part of the project, we designed and produced large, freestanding numbers which were photographed for use in the marketing brochure.