Temple Newsam is one of the finest historic houses in the North of England. Visitors can enjoy the Tudor-Jacobean mansion, a working farm and 1500 acres of beautiful, landscaped parkland.
A country house in the city
Our task was to create a new brand for the estate that would appeal to the existing loyal audiences, whilst also attracting new types of visitors, who may not usually consider Temple Newsam for a day trip. The brand needed to acknowledge the heritage of the estate whilst ensuring all visitors feel welcome.
We created an identity with an established feel, but without a level of grandeur that could put off some visitors. The brand uses a ‘quatrefoil’ shape which references architecture and objects found throughout the grounds — including the picturesque water fountain outside the house. This device was designed as a shorthand version of the main logotype and is used as a decorative element throughout the estate signage.