MCG is a creative communications agency based in Leeds and London. Their services range from social media and digital marketing, through to more traditional press and public relations.
MCG asked us to help revitalise their brand to better reflect the modern, diverse and highly capable company that they have become. After a series of workshops and consultations to help define the brief, we developed a brand identity that exudes experience and reaffirms their confidence.
The identity uses three angular lines which represent the three founding partners — Christine Mortimer, Sarah Chadwick and Kate Gray. The lines form an asymmetrical space within the logo that hints towards the company ethos — that MCG is an inclusive place for people to create ideas and produce work that matters.