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MCG is a creative communications agency based in Leeds and London. Their services range from social media and digital marketing, through to more traditional press and public relations.
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MCG asked us to help revitalise their brand to better reflect the modern, diverse and highly capable company that they have become. After a series of workshops and consultations to help define the brief, we developed a brand identity that exudes experience and reaffirms their confidence.
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The identity uses three angular lines which represent the three founding partners — Christine Mortimer, Sarah Chadwick and Kate Gray. The lines form an asymmetrical space within the logo that hints towards the company ethos — that MCG is an inclusive place for people to create ideas and produce work that matters.
![MCG_Brand_Brochure_01.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/11/MCG_Brand_Brochure_01-1920x1280.jpg)
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![MCG_Brand_Brochure_05.jpg](https://dtfqsmhkiz2xz.cloudfront.net/journal/uploads/2020/11/MCG_Brand_Brochure_05-1920x1280.jpg)
We have also helped MCG to roll out their identity, with further projects including a new company website, brand documents, stationery and a newspaper style brochure.