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MCG is a creative communications agency based in Leeds and London. Their services range from social media and digital marketing, through to more traditional press and public relations.

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MCG asked us to help revitalise their brand to better reflect the modern, diverse and highly capable company that they have become. After a series of workshops and consultations to help define the brief, we developed a brand identity that exudes experience and reaffirms their confidence.

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The identity uses three angular lines which represent the three founding partners — Christine Mortimer, Sarah Chadwick and Kate Gray. The lines form an asymmetrical space within the logo that hints towards the company ethos — that MCG is an inclusive place for people to create ideas and produce work that matters.

 

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We have also helped MCG to roll out their identity, with further projects including a new company website, brand documents, stationery and a newspaper style brochure.

www.mcg.agency