Buffalo is a British outdoor clothing brand. After more than 40 years of business, they still proudly manufacture quality garments from their Sheffield workshop. While other brands cater to trends and fashion over function, Buffalo focuses on a select range of high-performance items, favoured by extreme adventurers and mountain rescue teams.
A practical catalogue for a practical brand
Buffalo approached us to design and produce a product directory for customers and stockists that could also function as a look book.
The design incorporated lifestyle and product photography in a clean, easy-to-use layout with a slight utilitarian feel. We did this to echo the brand ethos — that style is no substitute for performance. Tactile paper stock was chosen to add a natural quality, and thread stitching was used to link to apparel manufacturing.